As a seasoned expert in cosmetic claims development and formulation, I guide consumers and businesses through the intricacies of skincare and haircare formulation, ensuring efficacy and compliance, to foster informed choices and confidence in personal care.

About Dr. Sass

Dr. Julian Sass is a professional in personal care Research and Development, with a robust specialization in claim substantiation and cosmetic formulation. With a passion for elucidating the science behind skin and hair products, he engages a wide audience in understanding product function and composition. His academic journey culminated in a PhD in Biomathematics and Statistics from North Carolina State University, post which he ventured into the personal care industry. His career is marked by roles in Research & Development, product development, and consumer education.

Dr. Sass’s expertise spans a wide array of beauty businesses, including multinational corporations and emerging indie brands. He is renowned for his in-depth knowledge of personal care product formulation and his ability to demystify complex scientific concepts for a diverse audience. A significant part of his professional narrative is his influential international social media presence, dedicated to explaining the science of personal care products. Remarkably, only half of his audience is U.S.-based, underscoring his global appeal.

Among his accolades, Dr. Sass’s most lauded contribution is the creation of an extensive sunscreen database. This initiative was driven by a commitment to consumer education, empowering individuals, particularly those with darker skin tones, to make informed decisions about sun protection. The database has amassed over 500,000 views and received acclaim in prestigious publications such as The Washington Post, Vogue, and Today, and recognition from the Skin Cancer Foundation. Dr. Sass continues to be a key figure in the cosmetic science field, merging rigorous scientific inquiry with a passion for public education and skin health advocacy.

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